Engineering and AI for digital commerce

All your systems.
One operation.

We integrate, automate and bring artificial intelligence to digital commerce. So the operation can grow without growing in complexity.

Meet Orbit

01 — About

Corporate rigour. Proven in real operation.

Leadership

Melsho’s leadership brings fifteen years of building and running critical technology for large-scale organisations.

Operation

For more than five years we have run our own brands. Everything we implement works first in our own operation, with real customers and real sales.

integrations in production
15
of stock movements, automatic
98.7%
successful syncs with sales channels
99%
of our own operation in production
5+ years

02 — Orbit

The reference for every project.

Our operations platform for digital commerce. It runs every day in a real operation, and it is the starting point for what we build for others.

Orbit's main dashboard: sales, margin, orders and what needs attention today.
Orbit on a phone: the order picking list.
Real Orbit screens. Amounts and customer details hidden.
  • Sales

    Unified stock and orders

    One inventory that rules every channel, and a single order inbox.

  • Operations

    Shipping and invoicing

    Scanner-checked picking, labels and invoices issued from the order.

  • Customers

    AI customer service

    WhatsApp, Instagram and Messenger answered with real data, at any hour.

  • Decisions

    Margin, alerts and assistant

    Profit by channel, and warnings before something costs money.

Alerts

Stockouts, caught before they happen.

Orbit tracks how fast each product sells and works out how many days of stock are left. Before it runs out, it says how much to reorder and by when.

Profitability

What each sale really leaves.

The same product earns a different margin on every channel. Orbit takes cost, fees, shipping and advertising out of each sale and shows the net profit per channel.

Operations

Picking without mistakes.

Every product is scanned before the box is closed. If something is missing or the wrong item slips in, Orbit flags it on the spot, and the label only prints once the order is complete.

03 — Capabilities

Three capabilities. A more efficient operation.

Integration

Systems that talk to each other.

Store, marketplaces, payments, logistics and invoicing in sync, including those without an API. A sale on any channel is deducted once, and the right number reaches every channel.

Automation

Processes that move on their own.

From payment to customer notice, every step triggers itself: picking, shipping label, invoice and tracking. The team steps in where judgement matters.

Intelligence

Decisions, in a conversation.

Real margin by channel, alerts before a problem costs money, and custom MCP servers to query and run the business from Claude or other models. Nothing runs without confirmation.

MCP · OrbitClaude
  1. Which orders are still waiting to be picked?
  2. querying orders · picking
  3. There are 4 paid orders not yet picked: 3 from the online store and 1 from a marketplace. The oldest came in yesterday at 6:40 pm.
  4. Create the shipping label for the oldest one.
  5. preparing label · needs confirmation
  6. Preview: label for order 1043, home delivery. Shall I issue it?
  7. Yes.
  8. Done. Label issued and tracking sent to the customer. yourstore.com/tracking/EN-10437
Engagement

Project

A specific need, with defined scope, timeline and price.

Engagement

Full implementation

Orbit adapted to the channels, rules and team of each operation.

Starting point

Technical consulting

A diagnosis of the operation and a roadmap. Where either of the two begins.

04 — How we work

From conversation to operation.

  1. 01

    Diagnosis

    We review the current operation and where efficiency is being lost.

  2. 02

    Design

    Scope, architecture and plan, starting from pieces already proven in production.

  3. 03

    Implementation

    Delivered in production, on real data, with ongoing support.

05 — AI customer service

Every customer, answered. On the channel they write from.

Messages

One agent on every channel.

WhatsApp, Instagram, Facebook and website chat, with the same agent and the same data. It answers from the real catalogue and orders, verifies identity before discussing a purchase, and hands over what needs judgement to a person.

  • WhatsApp
  • Instagram
  • Facebook
  • Web chat
WhatsAppAssistant
  1. Hi, do you have the white sneakers in size 9?
  2. Hi! Yes, there are 3 pairs left in size 9. Here is the link to buy them. yourstore.com/p/white-sneakers?size=9
  3. And where is my order?
  4. To protect your details, could you confirm the email you used to buy?
  5. [email protected]
  6. Thanks. Your order shipped yesterday and arrives tomorrow. Here is the tracking. yourstore.com/tracking/EN-10437
  7. I want to change the size.
  8. Conversation handed over to a team member
Comments and reviews

Public questions get answers too.

Instagram and Facebook comments and Google reviews, answered in the brand’s voice with the right information. No question is left unanswered in plain sight.

Laura M.★★★★★

Arrived really fast and very well packed. Would buy again.

  1. Google — Laura M.: Arrived really fast and very well packed. Would buy again. — Reply from the brand: Thank you, Laura! We are glad it arrived in perfect shape. See you next time.
  2. Instagram — @martin.r: Do you ship nationwide? — Reply from the brand: Hi Martín! Yes, we ship nationwide. Shipping is calculated at checkout.
  3. Facebook — Sofía P.: Do you have them in black? — Reply from the brand: Hi Sofía! Yes, black comes in sizes 5 to 10. We sent you the link by message.

Example conversations.

06 — Brands

We run digital commerce too.

Melsho runs its own brands on the same technology it offers. And there is always room for more: brands already trading, new ventures, and partners who want to grow on a proven operation.

Let's talk about your operation.

Tell us how your digital commerce runs today. Every message is read by a person, and we reply within two business days.

[email protected]
Melsho— Engineering and AI for digital commerce