No. 01 — Case · a brand we founded
Moldarte, a brand we founded.
Moldarte is the brand of silicone moulds and craft supplies we founded in Uruguay. Today it runs all its channels on Orbit, with real customers and real sales.
- Shopify
- Marketplace
- Own store
Founded by Melsho
Premium silicone moulds · Uruguay
Moulds for making candles, soaps and plaster pieces.
A brand that sells in its own store, on the marketplace, on Instagram and over WhatsApp, with one warehouse and a team that packs orders every day.
The challenge
Five channels, one single warehouse.
Stock
The same product in five shop windows: when one sells it, the others have to know at once.
Orders
Orders that arrive five different ways and are packed in one place.
Enquiries
Questions at all hours on WhatsApp and Instagram, almost always about the same order.
Invoicing and shipping
Every sale needs its invoice and its shipping label, without copying data by hand.
Margin
Different fees and shipping costs per channel: knowing what each one really earns.
No. 02 — What we built
What we built on Orbit.
By area
Storefront
A custom Shopify theme.
- We designed and built the moldarte.uy theme.
- Product pages with each mould’s specs: size, capacity, finished piece and what it is for.
Channels
Every channel, one inbox.
- Shopify and Mercado Libre, with Mercado Pago payments, in Orbit’s inbox.
- Instagram, Facebook and TikTok for content.
Stock
One catalogue leads; the channels follow.
- The internal catalogue is the master and propagates to Shopify and Mercado Libre on its own.
- Mercado Libre with a configurable safety offset.
- Reconciled by absolute quantity, never by differences.
Operations
Packing without searching.
- Barcode-scanner picking and packing.
- Separate states for pickup and shipping.
- A shelf location for every product.
Shipping
The label comes from the order.
- Integrated with DAC, UES and Logifast (Uruguayan couriers).
- Label and shipping guide generated from the order, for all three.
Invoicing
One click, PDF attached.
- Uruguay’s DGI e-invoicing (the national tax system), issued from the order.
- Always confirmed by a person.
Customer service
One assistant on five channels.
- WhatsApp, Instagram, Messenger, web chat and email.
- Looks up the real order and hands off to a person when needed.
Data and AI
Knowing what each channel earns.
- Margin per channel after fees, with alerts.
- A business assistant with real-time context.
- A studio that builds Instagram carousels from the brand book and the catalogue.
Also: push notifications, a cash register and objectives tracking.
No. 03 — Results
What we measure in production.
- integrations in production
- 15
- of stock movements, automatic
- 98.7%
- successful syncs with sales channels
- 99%
- years in operation
- 5+
Measured on operations in production, September 2026.
Founded by Melsho
How its customers buy today.
The product page on a phone, with stock up to date across every channel: Orbit keeps it in sync.
Visit moldarte.uy
Ecosystem
A consultancy,a brand, a product.
Ecommerce consultancy
Ecommerce engineering, integrations and AI.
You are here
Silicone moulds and creative supplies. A brand we founded that runs on Orbit.
Product by Melsho
The platform to run ecommerce: stock, orders, shipping, invoicing and customer service.